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Meet Shay

Hello Everyone,


I am a mommy x3, wife, and beauty lover with anan experienced beauty and consumer tech professional with a background in corporate beauty sales and artistry. 


After earning my Bachelor's degree from Oakland University, I started my career in beauty. I worked with LaChae Cosmetics and freelanced as an independent MUA/educator before working with M.A.C Cosmetics for 13 years. 


In 2019, I started my beauty and brand development consultancy, Shay B. Beautiful LLC.


After a successful year supporting brands and creative service providers, SBB expanded. We started our first consumer tech brand, My Beauty Kit in 2020, launching our MVP in 2023 with the support of Tech Town Detroit.


Along with building My Beauty Kit, I continue to work with beauty brands, retailers, and agencies to provide consulting/advisory on special projects including product development, brand development, launch strategy, marketing, team development and DEI initiatives within the beauty and personal care space. 


I also support beauty industry professionals looking to start or scale their careers with tools from my resource hub, The Beautyprint. Beauty Professionals are welcome to join anytime at 

Thank you & #bebeautiful

Shay B., 
Beauty Founder, Lover, Contributor & Pro💄

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