Meet Our Founder

Hello Everyone,


I am Shay B, I have been a beauty professional since 2004. I started as a freelance makeup artist while completing my bachelors degree. After graduating, I entered the beauty industry full-time. Along with freelancing for various magazines and photographers, I also built a celebrity clientele and worked with LaChae Cosmetics until 2005. ​


In 2006, I began a thirteen year career with M.A.C. Cosmetics. While at M.A.C., I held various roles, ending my career in 2019 as a member of the regional leadership team. Whether you’re a Beautypreneur looking to create a lane for yourself or an existing brand looking for an experienced support system, Shay B. Beautiful™️ offers services to assist you. ​


As a wife, mother of three girls, and beauty lover, I founded Shay B. Beautiful™️ on the principle of living a beautiful life personally, socially, and professionally. This type of beauty starts from within and is left with everything and everyone you touch. ​


At Shay B. Beautiful™️, we offer business solutions rooted in innovation, influence, and inclusion.  This is shown through our own contributions in technology, community support, and business services. No one should have more influence over your brand than you. We can tap into that together. ​While there is a small team dedicated to making Shay B. Beautiful™️ work for you, I lead on every Discovery Call, Business Session, and Course. I pour fifteen years of passion and experience into all that I do. Beauty is my Business. ​Let’s build together.​

Thank you & #bebeautiful

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