Meet Shay

Shay B., 

Business Consultant, Educator, 

Brand Strategist, and Beauty Expert 💕

Hello Everyone,


I am a mommy x3, wife, and beauty lover with a successful background developing and leading top performing professionals in business and beauty. In addition to coaching and development, I am skilled in managing multi-channel retail partnerships, brand marketing, retail events, sales, and operations after holding several leadership roles during my 13 year career with Estée Lauder Companies, M.A.C Cosmetics and over 15 years in the industry.

Today I work with business professionals, creatives, beauty brands, retailers, and organizations to provide custom coaching, education, and consulting on special projects including personal and professional brand development, digital marketing strategy, and business development.

As a thought leader and experienced advocate for diversity, equity, and inclusion in the beauty space, I offer advisory services to agencies looking to expand their DEI reach by consulting on special projects, product development, and education within the beauty space.

I also invest in the innovation of beauty by growing my beauty tech startup brand. My Beauty Kit® Mobile App is available in beta now with Apple and Google Play. An extension of this app is the My Beauty Kit Brand. Here we retail specialty beauty accessories promoting a less intimidating experience with beauty.

I am currently accepting new opportunities, open to work, and partnerships. I am also happy to connect and collaborate. Email me directly at or visit to learn more and book a discovery call 

My areas of expertise include Beauty Makeup, Brand Management, People Management, Vendor Relations, DEI, Multicultural Affairs, Sales, Coaching and Development, Strategic Partnerships, Marketing, 
Corporate Operations, Customer Relationship Management, Communication, and Beauty Tech.

My beauty work has been featured in Ebony, Essence, Black Enterprise, Jet Magazine, MTV, Who's Who, and NFL half-time shows. 

Thank you & #bebeautiful