Shay Bailey is an award-winning beauty and consumer tech professional with nearly two decades of experience in corporate retail sales, operations, and brand development. With a strong background in retail strategy, Shay has successfully led multimillion-dollar sales environments and built lasting partnerships with leading retailers, including Macy’s, Nordstrom, and Ulta Beauty.

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Shay’s career began with LaChae Cosmetics before she joined M.A.C Cosmetics, where she spent 13+ years in retail leadership, overseeing 20+ retail locations across Michigan and Ohio. As a Manager of Retail Sales & Operations, she spearheaded training programs, optimized sales strategies, and enhanced customer engagement across department stores and freestanding locations.

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In 2019, Shay launched Shay B. Beautiful LLC, a beauty and brand development consultancy, and later developed MyBeautyKit, an innovative beauty tech platform that won first place at Tech Town Detroit's Start-Up Tech Showcase. Through her consultancy and tech ventures, she continues to collaborate with brands, retailers, and agencies on product launches, sales training, operations, and data-driven retail strategies. 

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Shay’s expertise has earned her features in publications like Sheen, Beauty Independent, and Upscale Magazines, as well as guest beauty correspondent roles on WDIV Local 4 Detroit and CBS News. She is a Board Member at Oakland University’s College of Arts & Sciences and was recently awarded the 2025 ‘Top 10 Women in Business for Innovation’ by the National Association for Women in Business (NAWBO) Greater Detroit Chapter.